Baa Bar

Building on the strong foundations of the existing identity developed by Redefine, we explored ways to evolve the Baa Bar brand while staying true to its character. The brief focused on a new, angular visual style, introducing an iconic sheep's head logo and signature red and black colour palette. Inspired by Baa Bar's bold personality and Scouse roots, the concept aimed to bring a renewed sense of fun and confidence to the brand while paying homage to the identity that is so recognisable in the city.