Harrogate Town

Working for Harrogate BID with Up The Anti, I created a visual identity for Harrogate and its four distinct quarters: Montpellier, Kings Road, Central and Victoria & West Park. The project focused on balancing the town’s rich heritage and spa-town history with a more modern, colourful approach. The ‘H’ logo subtly references Harrogate’s historic relationship with water and its famous spa heritage. Each quarter was given its own character while remaining part of one cohesive identity, designed to work across town maps, window vinyls, promotional materials, digital content and street banners.